It was after losing a match—during which his tenacity became legendary—that René Lacoste earned the nickname “the Crocodile.” The tennis champion then stepped onto a new court: fashion. Finding traditional tennis attire too uncomfortable, he reinvented the tennis shirt. Short sleeves, “petit piqué” cotton, an embroidered crocodile on the chest… welcome to the polo shirt, a Lacoste invention. From top tournament players to worldwide acclaim, it was only a small step. A symbol of effortless elegance, Lacoste has become a global phenomenon…

Sculptural silhouettes, modern glamour and an empowering aesthetic. Rooted in couture-level craftsmanship, David Koma creates statement pieces designed to celebrate confidence and sensuality. The designer discovered his penchant for sketching clothing at the young age of eight and participated in his first fashion competition at 13. The young prodigy went on to achieve a string of successes: after graduating from Central Saint Martins he won a competition organized by Harrods which propelled his career, followed by Vogue Fashion Fund in 2020. David Koma designs are beloved by internationally acclaimed celebrities including Beyonce, Dup Lipa and Kendall Jenner.

Roommates before they were friends, friends before they were designers, Barbara Boccara and Sharon Krief founded ba&sh in 2003. With the desire to create an ideal wardrobe that they could share, the two entrepreneurs designed bold, elegant, effortlessly chic pieces with a contemporary bohemian twist, designed for several generations of women. With boldness and sincerity, ba&sh brings French style to the four corners of the world.