Founded in 2001, Bonton aims to create a colorful everyday wardrobe. Blending ready-to-wear, accessories, as well as toys and decorative items, it is a true paradise for little ones… and grown-ups alike. Designed as unique and welcoming experiences, Bonton boutiques appeal to parents looking for original pieces that honor French craftsmanship.
Determined to shape her own destiny, Helena Rubinstein leaves her native Poland for Australia, carrying in her suitcase a cold cream prepared by her mother. With the help of a doctor, the entrepreneur refines the family recipe and develops her very first face cream. Blending science and beauty, Helena Rubinstein becomes the first to classify skin types and offer tailored skincare solutions for each. In 1920, she launches her eponymous brand. Helena Rubinstein embodies the empress of beauty. By merging her scientific expertise with the know-how of the renowned Laclinic-Montreux, she creates revolutionary formulas such as Re-Plasty. This iconic treatment delivers an unprecedented “bandage effect” repairing efficacy, combining the rigor of aesthetic medicine with the luxury of an absolute sensory experience.
Driven by his sense of challenge, Mike Amiri founded his eponymous label in 2014. The American designer blends the many influences of Los Angeles— from music culture to skateboarding—to create avant-garde pieces. With a desire to combine European craftsmanship and the creative freedom of Made in USA, AMIRI highlights carefully crafted materials and thoughtfully designed cuts that result in precise silhouettes. Widely embraced by American rappers, the brand has won over audiences around the world.
While fashion has seen many duos, the partnership between a mother and her son is a defining feature of Nina Ricci. Founded in 1932, the Parisian House was created with the ambition of offering women a wardrobe that is both romantic and practical, refined and bold. Nina Ricci and her son Robert established their philosophy around the celebration of French craftsmanship and elegance.
